The hospitality industry thrives on providing memorable experiences to guests. However, behind the scenes, hospitality businesses often struggle with content management inefficiencies that can cost time, money, and customer satisfaction. In an industry where first impressions matter, outdated or poorly managed digital content can negatively impact your brand and bottom line.
Here, we’ll explore the common challenges hospitality businesses face with content management and how a purpose-built CMS like 24social can help overcome these hurdles. Using comparisons with popular CMS platforms like WordPress and Sitecore, we’ll highlight why investing in the right solution is a critical move for growth.
The Hidden Costs of an Inefficient CMS
1. Wasted Time on Manual Updates
Many hospitality businesses rely on outdated processes or generalist CMS platforms that require excessive manual effort to manage content and hosting.
For example:
- With WordPress, hosting is typically handled by a third-party provider, which means users need to choose and maintain their hosting environment. This offers flexibility but also involves additional costs and responsibilities for security, scaling, and uptime.
- Sitecore, while powerful, often requires either a dedicated infrastructure setup or the use of Sitecore’s managed cloud services, which come at an additional cost. While Sitecore offers managed services, the associated costs can be significant.
With 24social, businesses can manage multiple venues from a centralised dashboard, slashing the time required for updates. Once you've pointed your domain to a channel in 24social, the hosting is completely taken care of natively by us. No additional costs are involved, no worry about security, no worry about downtime or scaling issues.
Benefits also include automatic SSL certification for domains as well as DDOS mitigation by default.
2. Inconsistent Branding and Customer Experience
Consistency is key for customer trust. But when managing content across multiple platforms or locations, maintaining uniform branding can feel impossible. According to Clevertize a solid and consistent brand presence can boost revenue by 23%.
Here’s how it stacks up:
- WordPress is designed as a general-purpose content management system. For hospitality venues, this means building customised fields and content structures from scratch.
- Sitecore is also designed for a broad range of industries, and requires significant customisation to align with the specific needs of hospitality businesses
24social eliminates these problems by offering:
- A headless CMS architecture that ensures brand consistency across all touchpoints, from websites to digital signage.
- Customisable content forms to ensure your brand stays recognisable, no matter how many venues you manage.
3. Lost Revenue Due to Outdated Information
Imagine a customer finding your outdated menu online or incorrect opening hours. This could potentially lead to a slow decline in foot traffic.
- WordPress struggles with real-time updates without advanced customisation.
- Sitecore requires heavy IT involvement to implement similar solutions, driving up costs.
24social solves this:
- With dynamic content updates that instantly sync across platforms, ensuring your guests always see accurate, up-to-date information.
4. High Operating Costs
Hospitality businesses often find themselves sinking money into IT support, plugin purchases, or custom development to maintain their CMS.
- While WordPress is free to install, the costs quickly add up through premium plugins, themes, hosting, and development services. For multi-venue businesses, these costs can become unpredictable and difficult to manage.
- Sitecore requires a significant investment, with licensing fees based on usage and additional costs for hosting, custom development, and third-party integrations.
24social offers a cost-effective alternative:
- We offer a per-venue-per-month pricing model, providing transparent and predictable costs for hospitality businesses. You only pay for the venues you manage.
- No hidden costs: Transparent pricing includes all essential tools for content management.
- Scalable features: As your business grows, the platform grows with you—without needing expensive add-ons.
Why 24social Outperforms Traditional CMS Platforms:
Unlock Your Growth Potential with 24social
The cost of inefficient content management is clear: wasted time, inconsistent branding, lost revenue, and high operating costs. In a competitive hospitality market, these issues can hold your business back from reaching its full potential.
With 24social, you’re not just investing in a CMS - you’re investing in a solution designed specifically for the hospitality industry. From streamlining venue updates to enhancing customer experience, 24social empowers you to focus on what truly matters: creating unforgettable moments for your guests.
Ready to Transform Your Hospitality Business?
Contact us today to see how 24social can make your content management efficient, effective, and effortless.
See our comparisons in more detail:
