We built 24social to make creating and managing content easier and quicker for hospitality.

When creating places in your account, by default you'll find input fields for opening times, facilities, schema types, social and contact information. This pre-set format comes with various baked in validations and field types which saves a ton of time compared to if you were building this simple set of input rules from scratch.

The UI of the platform is entirely setup to be suitable for managing data for pubs and bars at scale. With content forms preset for managing events, promotions, menus and more as well as a media library and a domain management tab, you have everything you need from the get-go to manage your estate of pubs right away.

While Sitecore is a powerful digital experience platform, it is designed for a broad range of industries and requires significant customisation to align with the specific needs of hospitality businesses. Setting up structured input fields such as opening times, facilities, or contact information requires custom development and extensive configuration.

While this flexibility is beneficial for enterprises with dedicated technical teams, hospitality managers may find it challenging to set up and maintain these customisations at scale.

Additionally, Sitecore’s complexity may necessitate a higher level of ongoing maintenance and training, which is less accessible for small to medium-sized hospitality businesses.

One of the really powerful aspects about 24social is the ability for users to control how data is required. For example, 24social offers a default way of inputting event data that then works seamlessly with our UI blocks however, you may need a specific field for each event such as "Dress Code". This can easily be added by configuring the events 'Content Form' in the CMS and adding a text area field. We can add an ID to the field for 3rd party data sharing and set validation such as the maximum character limit, all through the 24social dashboard in a user-friendly and accessible way.

Alternatively, you may want to create a completely custom method for events which is also totally possible with 24social!

Sitecore provides flexibility for custom data modelling, but the process often requires specialised development resources. Adding specific fields for hospitality needs, such as “Dress Code” for events, generally involves working with developers to customise forms, set up validation rules, and enable third-party data sharing.

While Sitecore’s flexibility accommodates complex data structures, non-technical users may find it difficult to create and manage these custom fields without support. This makes Sitecore better suited for larger enterprises with dedicated technical teams, while smaller hospitality businesses may face challenges in implementing custom data requirements efficiently.

We have a dedicated team ensuring we continually bring new features and improvements to the platform on a weekly basis. We listen to our community of users and take feedback onboard to shape our product for the needs of our hospitality customers.

We have a growing library of apps which offer quicker methods of getting your favourite hospitality tools working on your websites. If there's something you'd like us to add to the app library, let us know and we'll have it added natively in no time!

As an enterprise-level platform, Sitecore follows a more traditional release schedule with periodic major updates. While Sitecore does release patches and improvements, the development cycle is generally slower and focuses on broader enterprise needs rather than hospitality-specific updates.

The platform’s slower iteration cycle and lack of focus on hospitality-specific enhancements may be less ideal for fast-moving hospitality businesses that benefit from more frequent, targeted updates.

Once you've pointed your domain to a channel in 24social, the hosting is completely taken care of natively by us. No additional costs are involved, no worry about security, no worry about downtime or scaling issues.

Benefits also include automatic SSL certification for domains as well as DDOS mitigation by default.

With Sitecore, hosting typically requires either a dedicated infrastructure setup or the use of Sitecore’s managed cloud services, which come at an additional cost. Sitecore’s flexibility allows for customised hosting environments, but users must oversee their own security, scaling, and uptime.

While Sitecore offers managed services, the associated costs can be significant, especially for multi-venue hospitality businesses needing a seamless, hands-off approach to hosting.

We offer a per-venue-per-month pricing model, providing transparent and predictable costs for hospitality businesses. You only pay for the venues you manage, making it easier to scale without being burdened by hidden fees or licensing complexities. Additionally, our customer success team is available to help with any custom front-end development needs.

As an enterprise solution, Sitecore requires a significant investment, with licensing fees based on usage and additional costs for hosting, custom development, and third-party integrations. Sitecore’s pricing structure is less transparent and can be challenging for small to medium-sized hospitality businesses to manage, particularly if they’re looking for a cost-effective, scalable solution. For many hospitality businesses, the initial and ongoing costs of Sitecore may outweigh its benefits, especially compared to the straightforward, affordable pricing of 24social.

Our customer success team is dedicated to helping your business succeed, offering hands-on support, platform guidance, and custom development when needed. We handle the ongoing maintenance, so you can focus on running your business without worrying about technical issues.

While Sitecore offers community support, its dedicated customer support is typically geared toward large enterprises and often requires specialised developer resources. Sitecore’s support model is more suited to enterprises with in-house IT teams, whereas 24social provides direct, accessible support tailored to hospitality needs.