We built 24social to make creating and managing content easier and quicker for hospitality.

When creating places in your account, by default you'll find input fields for opening times, facilities, schema types, social and contact information. This pre-set format comes with various baked in validations and field types which saves a ton of time compared to if you were building this simple set of input rules from scratch.

The UI of the platform is entirely setup to be suitable for managing data for pubs and bars at scale. With content forms preset for managing events, promotions, menus and more as well as a media library and a domain management tab, you have everything you need from the get-go to manage your estate of pubs right away.

While WordPress offers extensive flexibility and a massive plugin ecosystem, it is inherently designed as a general-purpose content management system. For hospitality venues, this means building customized fields and content structures from scratch, which can be time-consuming and require technical expertise.

Unlike 24social, WordPress doesn’t come with pre-set input rules, validations, or field types tailored for hospitality. This flexibility can be beneficial, but it also means additional setup time, plugin management, and ongoing maintenance.

Their UI isn’t optimised specifically for hospitality at scale, meaning managers might need to create complex workflows to manage content consistently across multiple sites.

One of the really powerful aspects about 24social is the ability for users to control how data is required. For example, 24social offers a default way of inputting event data that then works seamlessly with our UI blocks however, you may need a specific field for each event such as "Dress Code". This can easily be added by configuring the events 'Content Form' in the CMS and adding a text area field. We can add an ID to the field for 3rd party data sharing and set validation such as the maximum character limit, all through the 24social dashboard in a user-friendly and accessible way.

Alternatively, you may want to create a completely custom method for events which is also totally possible with 24social!

WordPress provides flexibility for adding custom fields and data, but the process requires more manual setup and often relies on plugins or code adjustments. For example, to add specific fields like "Dress Code" for an event, users would typically need to install a custom fields plugin (e.g., Advanced Custom Fields) or create custom fields directly in code. While this gives complete control, configuring validation rules, character limits, and third-party data sharing settings requires additional steps and technical knowledge.

Unlike 24social’s integrated UI and content forms, which streamline data management for hospitality needs, WordPress’s general-purpose structure means extra customisation is needed to align with specific requirements.

We have a dedicated team ensuring we continually bring new features and improvements to the platform on a weekly basis. We listen to our community of users and take feedback onboard to shape our product for the needs of our hospitality customers.

We have a growing library of apps which offer quicker methods of getting your favourite hospitality tools working on your websites. If there's something you'd like us to add to the app library, let us know and we'll have it added natively in no time!

WordPress is an open-source platform with a vast community of contributors worldwide, which means frequent updates and a large ecosystem of plugins. However, updates are not always geared toward specific industries like hospitality, and new features are generally aimed at broad use cases.

While this open-source model ensures a steady stream of improvements, the lack of a dedicated hospitality focus can mean slower adaptation of features tailored specifically to pubs, bars, and similar venues.

Once you've pointed your domain to a channel in 24social, the hosting is completely taken care of natively by us. No additional costs are involved, no worry about security, no worry about downtime or scaling issues.

Benefits also include automatic SSL certification for domains as well as DDOS mitigation by default.

With WordPress, hosting is typically handled by a third-party provider, which means users need to choose and maintain their hosting environment.

This offers flexibility but also involves additional costs and responsibilities for security, scaling, and uptime. This setup can be especially difficult for hospitality businesses without dedicated technical teams to manage these aspects.

We offer a per-venue-per-month pricing model, providing transparent and predictable costs for hospitality businesses. You only pay for the venues you manage, making it easier to scale without being burdened by hidden fees or licensing complexities. Additionally, our customer success team is available to help with any custom front-end development needs.

While WordPress is free to install, the costs quickly add up through premium plugins, themes, hosting, and development services. For multi-venue businesses, these costs can become unpredictable and difficult to manage, with additional fees for scaling or maintaining the sites over time.

Our customer success team is dedicated to helping your business succeed, offering hands-on support, platform guidance, and custom development when needed. We handle the ongoing maintenance, so you can focus on running your business without worrying about technical issues.

WordPress offers community support, but for more advanced or custom development needs, you may have to hire developers or third-party services. Maintaining WordPress sites, especially across multiple venues, can become resource-intensive as you juggle plugin updates, security patches, and custom integrations.